What is Blogging ?

What Is Blogging? 

What once began as a platform for sharing personal thoughts in online form has now grown into one of the essential and the most effective tools marketers use for online promotion. The way blogging has evolved over the past decade has blown everyone’s mind. During the last couple of years we have been witnessing thousands of blogs around the globe, both businesses, and personal, turning into very profitable activities. It’s safe to say, that blogging has become “big business”. 

History of blogging -:    

Today’s blogging started with something called weblog. The term was created by Jorn Barger in 1997, and it was used to describe a personal weblog, an online journal or a diary. It was primarily used by journalists and writers as a way to express themselves. To understand this need to share one’s thoughts this way, you have to realize that this was the time without forums and social networks, the time before Twitter and Facebook.

The term was shortened to blog by Peter Merholz in 1999, and this term is now used both as a noun (to describe an online platform that is used for blogging) and as a verb (to write or to have a blog). 

Having a blog in that period meant that you had the technical know-how to create and set up that blog. Optimization of that blog was not something people gave much thought, because search engine algorithms were just getting started to index the web, and had yet to learn how to interpret online content.  

The late 1990s were also the period when blogging started to take off. By 2004 blogging had become completely mainstream. This was largely fueled by the introduction of the well-known content management system called WordPress in 2003. 

WordPress is a free platform that makes blogging available to everyone. Even to people, who don’t have many technical skills. More and more people were starting a blog, and increasingly more were reading those blogs. This trend grew so rapidly over the next few years that we now have a new blog coming up each second.  

What has affected this rapid expansion is the following:-

1. Creating a blog is now much simpler and cheaper than it used to be 

2. The number of people using the internet is continuously rising, so the online audience is increasing.

3. Blogging  has  been  recognized  as  a  desi rable  profession  in  the  21st  century.

4. Plenty of  opportuniti es  for  monetization of  blogging.

5. A  possibility  to  expand  networking  opportunities Blogging has  become  a  supporting 

activity for both online and offline businesses.